Meet Our Legacy Brands
Where quality always wins
For over 90 years, Blue Ribbon has grown into a trusted symbol of quality, recgonized for bringing the "best in show" to produce aisles across the country.
SINCE 1932
Blue Ribbon has stood for more than produce—it has stood for excellence. Our very first item, cabbage, set the tone for everything that followed: only the best would carry the Blue Ribbon name. From those early beginnings, the brand has grown into a trusted symbol of quality, recognized for bringing the “best in show” to produce aisles across the country.
A TRADITION OF QUALITY
The blue ribbon itself is more than just a name—it’s a promise. Just as a ribbon at a county fair honors the finest of the season, every Blue Ribbon product is chosen for its flavor, freshness, and superior quality. Shoppers can feel confident that when they see Blue Ribbon, they’re choosing produce that has earned its place at the table.
Best in Class, Season After Season
For over 90 years, our growers and partners have shared a simple commitment: deliver produce that’s truly best in class. That dedication toexcellence has made Blue Ribbon a heritage brand rooted in trust, while stillevolving with today’s consumers who value fresh, reliable, and delicious food.
The Sun Rises on Freshness
Golden West stands as a beacon of sunrise, abundance, and opportunity -- born from the fertile fields of Pueblo, Colorado and carried forward by four generations of Ciruli family farms. For nearly a century, the Golden West label has represented excellence and the promise of freshness from the heart of the West to tables across the nation.
The story of Golden West traces back to 1921....
...when the Ciruli family purchased their first farmland in Pueblo, Colorado. What began with potatoes, onions, and other staple vegetables soon grew into a thriving business rooted in hard work, fertile land, and family dedication. In the early years of building their business, the Golden West label was created to reflect the family’s western roots and the promise of abundance carried from the sunlit fields of the West to tables across the country.
The name Golden West symbolized more than geography...
..it captured a spirit of opportunity, warmth, and vitality. Early packaging featured a rising sun, a reminder of both fresh beginnings and the enduring bounty of the land. Over time, the Golden West label became synonymous with produce grown with care and integrity, carrying the glow of the West wherever it traveled.
Today, Golden West remains a proud emblem of excellence and tradition.
Now led by fourth-generation stewards, brothers Chuck and Chris Ciruli, the brand continues to honor their grandfather Charlie’s vision of sharing the richness of western farmland with families nationwide. Golden West is more than a name—it is a legacy of sunshine, freshness, and quality that endures season after season.
Tucked away in the quiet town of manor, Georgia
Moore Farms has been growing good things from the ground up since 1964 and is the only vegetable farm for nearly 60 miles in any direction.
What began as gene Moore’s dream on a few hundred acres…
…has grown into a thriving, 2,500-acre farm lovingly tended by the third generation: brothers TJ and Ryan Moore, alongside their parents. Today, the family grows a colorful bounty of squash, sweet corn, peppers, green beans, cucumbers, tomatoes, and eggplants—each crop a testament to the care they’ve poured into building healthy soil and a sustainable future.
Just 3 miles off route 84…
…their roadside farmstand offers a taste of their hard work to the local community. And standing tall in the pasture, a windmill pays tribute to Gene, whose love of farming—and windmills—inspired the generations who now carry on his legacy.
Moore farms isn’t just a place—it’s a promise.
A promise to steward the land with care, to raise the next generation of growers with love, and to keep feeding America, one vibrant vegetable at a time.
Rooted in Tradition, Growing for the Future
Piedimonte Farms was established in 1911, when the Piedimonte family purchased their first farm in Holley, New York. What began as a small family venture has grown into a third-generation farming legacy, still rooted in the same land that has nourished generations. Today, Tony Piedimonte continues the tradition, marking his 58th year of farming, carrying forward the values of hard work, resilience, and care for the land.
A Family Tradition
Farming has always been central to the Piedimonte family’s way of life. Tony grew up working alongside his mother at the family’s open-air farm market, where he first discovered the joy of connecting fresh produce with the community. Even as a child, he tended his own plots of land on the farm—an early sign of the passion that would guide his lifelong career.
Farming in a Unique Place
Located near the shores of Lake Ontario, Piedimonte Farms benefits from a special microclimate. While surrounding areas often see early frosts, the moderating influence of the lake allows for a longer growing season,
helping crops thrive. This natural advantage supports the farm’s 3,200 acres of vegetables, including squash, cabbage, tomatoes, green beans, sweet corn, and more.
Deep Roots, Strong Future
The Piedimonte story stretches back even further than the farm itself. Tony’s great-grandfather first came from Italy to work as a stone cutter on the Erie Canal—the very waterway that now provides irrigation to the farm’s fields. From those roots to today’s thriving operation, Piedimonte Farms has grown with a respect for the past and a vision for the future, producing vegetables that reflect over a century of dedication to the land and community.
From Pueblo, With Pride
Pueblo's Pride is a tribute to the Ciruli family's beginnings in Pueblo, Colorado, where Amadio and Guiseppe Ciruli first put down roots in 1921. This label celebrates heritage, community, and resilience, honoring the land and the people that shaped the Ciruli legacy and continue to inspire it today.
Pueblo’s Pride was created to honor the deep roots of the Ciruli family’s story, which began in Pueblo, Colorado in 1921.
It was there that their great-grandfather Amadio and his brother Guisseppe settled after immigrating from Italy, bringing with them knowledge of farming and a spirit of perseverance. In the fertile soil nourished by the Arkansas River and the waters flowing off the Rocky Mountains, the family began cultivating onions, potatoes, carrots, cabbage, and the region’s famous cantaloupes—crops that sustained both their household and their community.
The name Pueblo’s Pride embodies more than a place...
It reflects heritage, resilience, and the shared spirit of a town built by generations of farming families. For the Cirulis, Pueblo represents the beginning of a legacy that has spanned four generations, with the original 10 acres still farmed today. The label pays tribute to both the land and the people, celebrating the pride of a community that has always valued perseverance and connection to the soil.
Now led by Chuck Jr. and Chris Ciruli...
Pueblo’s Pride continues to shine as a symbol of authenticity and respect for tradition. Every harvest under this name is a reminder of where the family started and the values that guide them still: hard work, heritage, and pride in bringing fresh, quality produce from their fields to the tables of families everywhere.
Commitment to Excellence
HISTORY REIMAGINED
At PennRose Farms, our story is rooted in a rich heritage of excellence and a steadfast commitment to quality. We are home to renowned produce brands like Blue Ribbon, Golden West, Moore Farms, Piedimonte Farms, and Pueblo’s Pride, all united under the banner “A Legacy of Freshness.” This legacy drives us to bring the finest fruits and vegetables to customers nationwide while celebrating our unique farms and growers.
