Our Company

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A Legacy of Freshness

At PennRose Farms, our story is rooted in a rich heritage of excellence and steadfast commitment to quality. We are home to renowned produce brands like Blue Ribbon, Golden West, Moore Farms, Piedimonte Produce, and Pueblo's Prdouce, all united under the banner, "A Legacy of Freshness." This legacy drives us to bring the finest fruits and vegetables to customers nationwide while also celebrating our unique growers.

  • Deep roots & diverse landscapes

    Our success is deeply embedded in our roots—literally!

    PennRose Farms’ fields span the vibrant landscapes of North and Central America, from the lush valleys of the West to the rolling hills of the East. Each farm location is meticulously chosen for its unique climate and fertile oil, ensuring the perfect environment for growing a diverse range of fresh produce, ready to be enjoyed year-round.

  • Alway fresh, always on

    We keep it fresh 24/7, 365 days a year.

    Thanks to our top-notch supply chain networks, your favorites fruits and veggies are always in season and right on time. We meet your produce needs with unwavering reliability, supported by crop diversification and consistent year-round production.

  • Retro vibes, modern appeal

    At pennrose farms, We blend the best of tradition with a fresh, modern perspective.

    Our branding takes a stylish nod from the vibrant 1940’ and 1950’s produce labels and advertisements, bringing a hip twist to fresh produce while honoring our deep roots in the industry. It’s history reimagined to make eating fruits and vegetables fun and appealing for everyone.

  • Commitment to excellence

    Through common ownership of our family of brands…

    We oversee the growth, shipping, and management of fresh fruits and vegetables across the U.S., Mexico, and beyond. We specialize in creating dedicated supply chains that ensure the continuity of year-round supply while providing extraordinary customer service. Proudly serving the Retail, Wholesale, and Foodservice sectors, we are dedicated to providing a seamless experience for our customers in an industry that is often complicated and fragmented.

Our Timeline

The Journey behind a Legacy of Freshness

From humble beginnings to a leading network of farms and partners, explore the moments that define PennRose.

1911

Est. 1911

Piedimonte Produce is a third-generation family farm, rooted in Holley, New York since 1911, where a passion for hard work, resilience, and stewardship of the land has guided over a century of farming. Today, with 3,200 acres along Lake Ontario’s fertile shores, the Piedimonte family continues to grow a wide variety of vegetables while honoring their heritage and cultivating a strong future.

1921

Est. 1921

Golden West traces its roots to 1921, when the Ciruli family began farming in Pueblo, Colorado. What started with humble crops soon blossomed into a legacy built on hard work, family tradition, and the fertile promise of the West. The Golden West label—symbolized by a rising sun—came to represent freshness, warmth, and enduring quality. Now led by fourth-generation stewards, brothers Chuck and Chris Ciruli, Golden West continues to shine as a hallmark of excellence, carrying the glow of the western fields to tables across the country.

1932

Est. 1932

Since 1932, Blue Ribbon has been a trusted symbol of excellence in produce, beginning with its first crop of cabbage and growing into a heritage brand known nationwide. Carrying the promise of “best in show,” every Blue Ribbon item is selected for its flavor, freshness, and superior quality—delivering confidence and consistency to shoppers season after season.

1936

Est. 1936

Pueblo’s Pride was born from the Ciruli family’s deep roots in Pueblo, Colorado, where their greatgrandfather Amadio and his brother Guisseppe began farming after immigrating from Italy in 1921. In the fertile soil along the Arkansas River, they grew crops like onions, potatoes, and the region’s famous cantaloupes—planting the seeds of a lasting legacy. Today, under the leadership of Chuck Jr. and Chris Ciruli, Pueblo’s Pride continues to honor that heritage and the resilience of the farming community it represents. Each harvest reflects the same hard work, authenticity, and pride that have defined the family and their land for more than a century.

1947

Est. 1947

Nestled in the small town of Manor, Georgia, Moore Farms has been growing good things from the ground up since 1964. What began as Gene Moore’s dream on a few hundred acres has blossomed into a 2,500-acre family farm now cared for by the third generation—brothers TJ and Ryan Moore, alongside their parents. Known for their colorful harvests of squash, sweet corn, peppers, green beans, cucumbers, tomatoes, and eggplants, the Moores take pride in nurturing healthy soil and a sustainable future. From their roadside farmstand to the windmill that honors Gene’s legacy, Moore Farms stands as a promise—to the land, to their community, and to the enduring spirit of family farming.

2014

Est. 2014

Established in 2014, PennRose Farms unites a family of exceptional growers under one banner—a legacy of freshness. Bringing together trusted names like Blue Ribbon, Golden West, Moore Farms, Piedimonte Produce, and Pueblo’s Pride, PennRose represents generations of farming tradition rooted in quality and integrity. Together, these partners share one mission: to deliver the finest, freshest produce to families across the country.

Commitment to Excellence

WE CELEBRATE UNIQUE GROWERS

Our Legacy of Brands