Golden West traces its roots to 1921, when the Ciruli family began farming in Pueblo, Colorado. What started with humble crops soon blossomed into a legacy built on hard work, family tradition, and the fertile promise of the West. The Golden West label—symbolized by a rising sun—came to represent freshness, warmth, and enduring quality. Now led by fourth-generation stewards, brothers Chuck and Chris Ciruli, Golden West continues to shine as a hallmark of excellence, carrying the glow of the western fields to tables across the country.

Since 1932, Blue Ribbon has been a trusted symbol of excellence in produce, beginning with its first crop of cabbage and growing into a heritage brand known nationwide. Carrying the promise of “best in show,” every Blue Ribbon item is selected for its flavor, freshness, and superior quality—delivering confidence and consistency to shoppers season after season.

Pueblo’s Pride was born from the Ciruli family’s deep roots in Pueblo, Colorado, where their greatgrandfather Amadio and his brother Guisseppe began farming after immigrating from Italy in 1921. In the fertile soil along the Arkansas River, they grew crops like onions, potatoes, and the region’s famous cantaloupes—planting the seeds of a lasting legacy. Today, under the leadership of Chuck Jr. and Chris Ciruli, Pueblo’s Pride continues to honor that heritage and the resilience of the farming community it represents. Each harvest reflects the same hard work, authenticity, and pride that have defined the family and their land for more than a century.

Nestled in the small town of Manor, Georgia, Moore Farms has been growing good things from the ground up since 1964. What began as Gene Moore’s dream on a few hundred acres has blossomed into a 2,500-acre family farm now cared for by the third generation—brothers TJ and Ryan Moore, alongside their parents. Known for their colorful harvests of squash, sweet corn, peppers, green beans, cucumbers, tomatoes, and eggplants, the Moores take pride in nurturing healthy soil and a sustainable future. From their roadside farmstand to the windmill that honors Gene’s legacy, Moore Farms stands as a promise—to the land, to their community, and to the enduring spirit of family farming.

Established in 2014, PennRose Farms unites a family of exceptional growers under one banner—a legacy of freshness. Bringing together trusted names like Blue Ribbon, Golden West, Moore Farms, Piedimonte Produce, and Pueblo’s Pride, PennRose represents generations of farming tradition rooted in quality and integrity. Together, these partners share one mission: to deliver the finest, freshest produce to families across the country.